Dave’s raw talent combined with passion, determination and enthusiasm exploded onto the New Zealand Rally Championship scene in 2012. Within five short years Dave had become the overall New Zealand Rally Champion, whilst collecting a raft of other National titles along the way.

He has a clear ambition to become the World Rally Champion, but also acknowledges the importance of the journey, and the relationships developed along the way. Being a Christian athlete, Dave's faith in God plays an important part in his story.


Scroll across to see Dave’s full journey to the World Rally Championship.


Jason Farmer grew up in Huntly, a small town in the Waikato, New Zealand. From a young age it was apparent that he had a love of cars. His father Kevin was involved in rallying and young Jason would be found spending hours in the garage helping with the preparation and repair of the vehicles.


His first chance to compete in a rally was at the age of 13 where he sat beside a family friend in a Mini Cooper at Rally of Whangarei; from then on he was hooked. Jason quickly started getting rides where ever and whenever he could and at the age of 15 alongside Dave Strong, he competed in his first NZ Rally Championship (1995). Jason then became the youngest person in the world at the time to compete in a WRC event.

Since sitting alongside Dave Strong back in 1995, Jason has partnered with many drivers in New Zealand and overseas. He has assisted multiple drivers in achieving National titles, but it wasn’t until joining Dave Holder in 2015 that he would gain his own title.   Dave and Jason became the overall New Zealand Champions in 2016 and it’s a title that Jason will never forget. He is truly thankful for achieving the award alongside such a great person.



Scott O'Donnell

Murray Denyer

Greg Murphy



Holder to WRC Limited  has been established as a New Zealand limited liability company to manage all aspects of Dave Holder’s campaign to become WRC champion

Graeme Fraser

Chief Operating Officer

Adina Holder

PR Manager